Marham launches Pakistan's first university sleep health activation at LUMS

By AI, Created 8:25 AM UTC, May 21, 2026, /AGP/ – Marham, Route2Health and LUMS EMS launched #SleepMatters at Lahore University of Management Sciences on May 21, 2026, bringing free sleep consultations, interactive wellness activities and an expert talk to campus. The event targets a student sleep problem the release says affects 84% of university students in Pakistan and connects students to follow-up care through Marham’s platform.

Why it matters: - Pakistan’s university students face a widespread sleep problem that the release links to academic underperformance, burnout, anxiety, depression, weakened immunity and long-term cardiovascular risk. - The LUMS event is positioned as a new model for preventive healthcare on campus, with specialists and wellness support delivered directly to students. - Marham says students who need follow-up care can move from the activation to online or in-person appointments through its digital platform.

What happened: - Marham launched #SleepMatters on May 21, 2026 at the Lahore University of Management Sciences in partnership with Route2Health and LUMS Emergency Medical Services. - The activation ran from 11:00 AM to 4:00 PM at the Students Lounge, PDC 1st Floor. - A parallel live talk, “How to Unlock Your Healing Sleep,” was scheduled from 12:00 PM to 2:00 PM in Academic Block A9. - The event was open to all LUMS students at no cost. - Marham described the program as Pakistan’s first university sleep health experience.

The details: - Students were offered personalized, evidence-based sleep guidance based on lifestyle and stress patterns. - The activation included sleep personality profiling tied to Lion, Bear, Wolf and Dolphin chronotypes. - The Dream Board invited students to share sleep stories on a community wall. - The on-campus experience also included complimentary Polaroid photo moments, curated giveaways and wellness merchandise. - The expert talk focused on circadian rhythm optimization, screen exposure, caffeine intake and pre-exam anxiety. - Marham says the platform connects more than 1.3 million monthly patients with more than 12,000 verified doctors across Pakistan. - Marham’s services include online video consultations, in-clinic bookings, lab tests and medicine delivery.

Between the lines: - The campaign frames sleep as a mainstream health issue rather than a student lifestyle choice. - LUMS EMS said the partnership reflects the campus impact of sleep deprivation on academics, mental health and emergency caseloads. - The release argues that sleep disturbances can signal deeper issues such as anxiety, depression, hormonal imbalance or chronic stress, which may require professional care. - The partnership also broadens the message beyond sleep to mental health and lifestyle medicine awareness. - Route2Health said the collaboration helps take wellness education directly to Pakistan’s future leaders.

What’s next: - Marham says LUMS is only the first stop for #SleepMatters. - The partners hope other universities across Pakistan will adopt similar preventive health programming. - Students who want continued support can book care through Marham after the activation. - More information is available on Marham’s website.

The bottom line: - Marham, Route2Health and LUMS EMS are trying to turn sleep from a hidden student health problem into a campus-level preventive care priority.